In November 2012, Gucci released three Flora-print handbags made exclusively for Singapore. They were sold only at its Marina Bay Sands boutique. The Jackie, the Boston bag with Vintage Web detail and the Diana all paired the classic Flora print on natural canvas with an exclusive yellow leather trim.
The bags were a celebration of one of the house’s best-known motifs. They were pitched as a summery, cheerful accessory, and they arrived just ahead of the festive shopping season.
The three bags and what they cost
All three shared the same palette of Flora canvas and yellow leather. The shapes were different.
- Jackie: S$1,930 in 2012.
- Boston bag with Vintage Web detail: S$1,670 in 2012.
- Diana: S$2,400 in 2012.
The Jackie is the best known of the three. Its curved silhouette and piston clasp date back to the 1950s. It was first called the Fifties Constance, and the house renamed it in honour of Jacqueline Kennedy Onassis, who was often seen carrying it.
The Flora artwork on these bags was a fresh take on the original. It used overlapping graphics with black and white outlines, which gave an unfinished, more modern look.
The people behind the print
The Flora story begins in 1966 with Princess Grace of Monaco. She bought a green bamboo-handled bag at Gucci’s Milan store. Rodolfo Gucci, the son of founder Guccio Gucci, wanted to give her a gift in return. She asked for a scarf, and he felt nothing in stock suited a royal.
He commissioned the illustrator Vittorio Accornero, who was working as a textile designer for the house. His design was a floral scarf on a white background. It was crowded with flowers, butterflies and beetles, and was printed in a daring number of colours. Accounts differ on the exact count of flowers and colours.
Accornero reportedly took his cue from the flowers Sandro Botticelli painted on the dress of the figure of Flora in Spring. His scarves became hugely sought after in the 1960s, and the pattern spread to clothing and shoes.
Revived under Frida Giannini
The print returned to prominence when Frida Giannini became creative director in 2004. Gucci introduced a line of Flora bags in 2005, seven years before the Singapore edition. Giannini has said the motif is close to her heart. She remembers seeing her mother and grandmother wear Flora scarves in the 1970s.
The family connection continued in 2014, when Charlotte Casiraghi, Princess Grace’s granddaughter, appeared in a Flora campaign.
Flora today
It is now 14 years since the Singapore exclusives went on sale. The print itself, which dates to 1966, is 60 years old and still in use. In July 2026, a bag-focused blog noted Gucci’s spring 2026 Flora handbags, including the Giglio Floral large tote at S$3,630. The tote was first shown at the cruise 2026 show. It is a white net tote that carries the multicoloured print with leather trims.
Whether any of the 2012 Singapore-exclusive bags remain on sale at Marina Bay Sands could not be confirmed. For current availability, the brand’s own channels are the place to check.